Studio Homebrand is proud to host:
Lucca Di Maggio - "Canvas? Maybe one day…"
The usage of the street as his work space grants Di Maggio access to a ongoing dialogue with the many passers-by in the streets of New York, Tel-Aviv and Milan. Di Maggio has been "painting in the streets" and meddling with public spaces way before street art (Graffiti) became a legitimate form of expression and dialogue.
The overwhelming of urban spaces by massive billboard plastered with large varieties of ever changing commercial media has brought Di Maggio to the process of "selective curatorship" which takes place outside the conventional galleries and enables him to use massive billboards as his own personal canvases. The Artist was the first to use this technique despite the big downside of using billboards with a high turnover of advertisements and so a painting he worked on for six days maybe taken down after just a couple of days.
On his arrival to Tel-Aviv as a guest of "Inspirational Art Festival" Di
Maggio abandon the massive billboards, turned to the walls of the streets and used them as canvases for his strong figurative and timeless art. The current exhibition is the highlight of the city's inspirations.
Lucca Di Maggio was born in Milan, Italy, 1977. He graduated law school (University of Milan) and graphic design from the "European Institute of Design" also in Milan. Di Maggio held shows in New York, Milan and Vienna among them in Castiel Gallery for Friends of TA Art Museum (TA, 2010) "The Underbelly project" (NY 2010) and the Tel Aviv Biennale (2010).
The exhibition will take place in December 18th, 18:00, 13 Hamehoga st, in Florentine, near Comfort 13 in S. Tel Aviv.
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For further information please contact Gil Sagiv- 0544-6639004
